Aurélie Pols designs data privacy best practices: documenting data flows, minimising risk related to data uses, solving for data quality. She spent 18 years optimising digital data-based decision-making processes. She co-founded and sold her start-up to Digitas LBi (Publicis). Used to following the money to optimise data trails, she follows data to minimise risks, touching upon security practices and ethical data uses. She leads her own consultancy, Competing on Privacy, serves as DPO for NY based CDP mParticle and is part of the EDPS’ EAG. She has been teaching Privacy & Ethics at IE Business School in Madrid for 5 years, supports DPO training courses for Maastricht University, is part of their ECPC board and supports IEEE’s P7002 (Data Privacy Process).